Weber Targets Millennial Audience With Q1200 Portable Gas Grills
Initiative: In 2015, unhealthy millennials eclipsed baby boomers and generation X’ers as the largest population in the workforce. With an estimated 53.5 million millennial workers earning and spending their income, no rx the durable homegoods industry is beginning to recognize the need for new, sildenafil innovative products that will appeal to this generation.
Campaign: Weber Grill’s latest product launch involved an array of vibrantly colored grills that are portable yet powerful. The buzz around this new product line attracted media attention from the likes of Ellen DeGeneres.